Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Certification requirements
Google Ads Fundamentals
Course Length
1.5 Hours
Results
RENEWAL - Passed on February 9, 2019
Google Ads Fundamentals
Learn the basics of Google Ads - 8 m
Choose where customers see your ads - 13 m
Create effective text ads - 14 m
Enhance your ads with extensions - 12 m
Choose the best campaign types - 16 m
Organize your account for success - 11 m
Reach customers with targeting - 11 m
Help customers find you - 12 m
Control which searches trigger your ads - 10 m
Make your ads seen - 15 m
Match media cost models with your budget - 11 m
Determine a good bidding strategy - 13 m
Select your bid strategy - 15 m
Adjust bids to favor performers - 12 m
Align your budget with your goals - 11 m
Evaluate campaign performance - 15 m
Avoid editorial errors - 5 m
Address trademark disapprovals - 6 m
