Search Ads 360 Certification

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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

Renewed on February 11, 2019 - Valid Through February 11, 2020

Certification requirements

Search Ads 360 Course - Exam

Course Length

7.5 Hours


RENEWED - Passed on February 11, 2019

Google Ads Mobile

About this exam

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface. 

The knowledge tested in this exam typically aligns with the following roles:

  • Paid Search Director
  • Paid Search Manager
  • Paid Search Supervisor
  • Paid Search Analyst

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