Google Ads Video covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Certification requirements
Google Ads Fundamentals - Google Ads Video
Course Length
4.3 Hours
Results
RENEWED - Passed on February 13, 2019
Google Ads Video
Learn the basics of Google Ads - 8 m
Choose where customers see your ads - 13 m
The value of Google’s video advertising - 10 m
Build and place your message - 10 m
Launching your video campaign - 11 m
Find the right video solutions & metrics - 13 m
Make effective TrueView ad creative - 13 m
Start developing content on YouTube - 11 m
Understand your audience better - 13 m
Google’s brand targeting - 11 m
Target with the Display Network - 14 m
Use video remarketing to reconnect - 14 m
Build your video campaign in Google Ads - 12 m
Keep track of video campaign performance - 13 m
Optimize your video campaign for success - 13 m
Avoid editorial errors - 5 m
Address trademark disapprovals - 6 m
